30th anniversary of Automation Fair

Indus­tri­al automa­tion and dig­i­tal trans­for­ma­tion provider “Rock­well Automa­tion” has opened reg­is­tra­tion for the 30th Automa­tion Fair, which will be held vir­tu­al­ly on Novem­ber 10–11, 2021.

Automa­tion Fair will show­case the lat­est prod­ucts, solu­tions and ser­vices in indus­tri­al automa­tion and dig­i­tal trans­for­ma­tion. Par­tic­i­pants will be able to vir­tu­al­ly expe­ri­ence inno­va­tions first-hand and exchange ideas with solu­tion spe­cial­ists and mem­bers of the PartnerNetwork.

“In more than 90 prod­uct and tech­nol­o­gy ses­sions, the lat­est prod­ucts, tech­nolo­gies, solu­tions and ser­vices will be pre­sent­ed. In addi­tion, atten­dees will learn how the inno­va­tions on dis­play can help com­pa­nies effi­cient­ly man­age the man­u­fac­tur­ing envi­ron­ment in the future. In addi­tion, the ses­sions and labs pre­sent­ed by Rock­well Automa­tion are cred­itable for pro­fes­sion­al development.”

- Jan Van Den Boss­che, Senior Direc­tor of Tech­nol­o­gy & Domain Expertise

Malte Dieck­el­mann, EMEA Region­al Vice Pres­i­dent of Soft­ware Sales, added, “In addi­tion to these ses­sions, atten­dees can gain hands-on expe­ri­ence with the lat­est tech­nolo­gies and prod­uct enhance­ments. These hands-on, inter­ac­tive train­ing labs cov­er the Allen-Bradley and Fac­to­ryTalk prod­uct portfolio.”

Perspectives event

On Tues­day, Novem­ber 9, Automa­tion Fair will kick off with the Per­spec­tives events. Dur­ing this keynote event, Rock­well Automa­tion exec­u­tives and indus­try thought lead­ers will present their visions for the future. Pre­vi­ous­ly reserved for media only, this year’s event will be avail­able via livestream and on-demand to all reg­is­tered attendees.

Process Solutions User Group (PSUG).

The vir­tu­al event will also include a keynote pre­sen­ta­tion from the Process Solu­tions User Group (PSUG). This is an inter­ac­tive, indus­try-lead­ing event that pro­vides in-depth insight into the lat­est process automa­tion technologies.

Held as part of Automa­tion Fair, PSUG offers a wealth of exper­tise on con­trol strate­gies, opti­miza­tion, process safe­ty and batch automation.

Exciting exhibits

This year’s show will be broad­cast vir­tu­al­ly and live from Hous­ton, Texas/USA, and will offer a new, inter­ac­tive and curat­ed expe­ri­ence, includ­ing a com­pre­hen­sive and excit­ing exhib­it. This will high­light the sto­ry around and behind a cus­tomer’s pro­duc­tion and will include more than 100 exhibits from Rock­well Automa­tion and mem­bers of the PartnerNetwork.

The exhib­it floor will also bring tech­nolo­gies to life through demon­stra­tions and oth­er activ­i­ties. Tech­ni­cal spe­cial­ists will also be avail­able to dis­cuss the lat­est solu­tions. An online mod­er­a­tor will guide you through the many inter­est­ing exhibits and give you exclu­sive access to prod­uct experts.

Industry forums

The event will also fea­ture sev­er­al indus­try forums with pan­el dis­cus­sions from promi­nent indus­try lead­ers, includ­ing indus­try sec­tors such as auto­mo­tive and tires, chem­i­cals, decar­boniza­tion and new ener­gy sup­ply, food and bev­er­age, life sci­ences, met­als, min­ing and cement man­u­fac­tur­ing, OEM, oil and gas, pow­er and ener­gy pro­duc­tion, and water and wastewater.