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Home Focus Conveying & Filling, Packaging, Labeling & Storage

Grass paper labels for organic products

15. May 2019
in Conveying & Filling, Packaging, Labeling & Storage, Trade Fairs
AstroNova introduces its range of grass paper labels, derived from grass, for high-quality organic products

The Grass paper label printed using the new toner-based QL 300 is suitable for a large range of applications. (Picture: AstroNova)

AstroNo­va, Euro­pean head­quar­ters of AstroNo­va Inc. respon­si­ble for Sales and Cus­tomer Ser­vice in Europe, the Mid­dle East and Africa, is extend­ing its Prod­uct Iden­ti­fi­ca­tion range with new approved labelling for direct food­stuff contact.

This new paper, made from grass, pro­vides an eco-friend­ly label mate­r­i­al for organ­ic prod­uct brand own­ers. Envi­ron­men­tal­ly friend­ly pack­ag­ing and labelling boosts con­sumer con­fi­dence in both the brand and prod­uct. This high-qual­i­ty adapt­able label is usable on a wide range of prod­uct types (food­stuff, cos­met­ics, wine, pet foods) and is par­tic­u­lar­ly suit­able for labelling clothing.

The man­u­fac­tur­ing process for con­ven­tion­al wood pulp uses 6,000 litres of water per ton – com­pared to a mere 1 litre used in the pro­duc­tion of this grass-based prod­uct; known under the ref­er­ence 261.

Its per­ma­nent adhe­sive is per­fect for small sur­faces on a vari­ety of sub­strates. This gen­er­al-pur­pose adhe­sive is approved for direct food­stuff con­tact and has been award­ed ISEGA Insti­tute cer­ti­fi­ca­tion. As an option, AstroNo­va can also pro­vide an acrylic dis­per­sion adhe­sive, which is remov­able with­out leav­ing residue, from a vari­ety of substrates.

The light brown colour of Grass paper means that a vin­tage-style label (pop­u­lar for the labelling of wines and spir­its) can be achieved with­out the need for addi­tion­al processing.

AstroNo­va is the per­fect part­ner for brands, which print in-house: they offer expert advice, cus­tomer-spe­cif­ic mate­ri­als, colour label print­ers, soft­ware and inks/toners, after-sales ser­vice, a per­ma­nent stock of spare parts and sup­port through the com­pa­ny’s in-house Ser­vice & Sup­port Depart­ment. AstroNo­va offers a com­plete solu­tion — every­thing from a sin­gle source.

The new labelling mate­r­i­al, togeth­er with its suit­able print­er, the QL‑300, will be pre­sent­ed for the first time at the Empack in Dort­mund from 8th — 9th May 2019 at Stand G19.

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