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Home Focus Food & Beverage

Aseptic cartons with ASI-certified aluminium foil

8. August 2019
in Food & Beverage
The latest sustainable innovation from SIG hits the market: Aseptic cartons with ASI-certified foil will be available to consumers for the first time in partnership with B-Better, a start-up brand from Unilever’s Future Platform.

The latest sustainable innovation from SIG hits the market: Aseptic cartons with ASI-certified foil will be available to consumers for the first time in partnership with B-Better, a start-up brand from Unilever’s Future Platform. (Picture: SIG)

SIG is mak­ing asep­tic car­tons with ASI-cer­ti­fied alu­mini­um foil avail­able to con­sumers for the first time in part­ner­ship with B‑Better, a start-up brand from Unilever’s Future Platform.

Mar­tin Her­ren­brück, SIG’s Pres­i­dent & Gen­er­al Man­ag­er, Europe: “SIG was the first in the indus­try to achieve cer­ti­fi­ca­tion to the ASI stan­dard and we are delight­ed that the first car­tons with ASI-cer­ti­fied alu­mini­um foil will soon be hit­ting the super­mar­ket shelves. ASI cer­ti­fi­ca­tion adds to the exten­sive port­fo­lio of solu­tions we offer to help cus­tomers meet grow­ing con­sumer demand for sus­tain­able packaging.”

 Responsible aluminium sourcing

The Alu­mini­um Stew­ard­ship Ini­tia­tive (ASI) stan­dard is designed to enhance trace­abil­i­ty and respon­si­bil­i­ty in the alu­mini­um sup­ply chain. The com­pa­ny is pro­mot­ing respon­si­ble sourc­ing through­out the val­ue chain by using alu­mini­um from ASI-cer­ti­fied sources for the ultra-thin lay­er of foil in its packs.

ASI cer­ti­fi­ca­tion adds val­ue for cus­tomers by fur­ther enhanc­ing the sus­tain­abil­i­ty cre­den­tials of their pack­ag­ing in the eyes of con­sumers. Cus­tomers can now choose to include the ASI logo on their packs along­side the FSC logo for respon­si­bly-sourced paper board which has been avail­able on any pack since 2016. The first mar­ket launch for SIG’s ASI-cer­ti­fied car­tons will be in Bel­gium by the B‑Better brand.

Hélène Ess­er, Brand Man­ag­er Future Plat­forms and Co-founder B‑Better: “SIG’s ASI cer­ti­fi­ca­tion demon­strates that the alu­mini­um in its packs comes from respon­si­ble sources. Refer­ring to ASI on our packs, we’re show­ing con­sumers that we are mak­ing a respon­si­ble choice on packaging.”

SIG’s com­mit­ment to respon­si­ble sourc­ing is part of the company’s bold ambi­tion to go Way Beyond Good by putting more into the envi­ron­ment and soci­ety than it takes out.

Fiona Solomon, CEO of Alu­mini­um Stew­ard­ship Ini­tia­tive: “It is excit­ing to see SIG pro­mot­ing respon­si­ble sourc­ing of alu­mini­um through to a con­sumer mar­ket for the first time, in part­ner­ship with B‑Better. ASI’s vision is to max­imise the con­tri­bu­tion of alu­mini­um to a sus­tain­able soci­ety, and increased under­stand­ing of the impor­tance of respon­si­ble sup­ply chains ben­e­fits all stakeholders.”

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