Well prepared for the future

The merg­er of the brands TSC and Print­ron­ix Auto ID is pro­ceed­ing rapid­ly. Thanks to the acqui­si­tion of Print­ron­ix Thermo/AIDC Print­er Divi­sion at the begin­ning of 2016 and suc­cess­ful inte­gra­tion of its team, TSC has laid the foun­da­tions for the fur­ther expan­sion of its inter­na­tion­al mar­ket posi­tion in glob­al AIDC indus­try. The merg­er helps both brands meet the increas­ing demand for pow­er­ful, inno­v­a­tive and reli­able ther­mal bar­code printers.
Through the reor­gan­i­sa­tion of sales struc­ture and TSC’s con­sis­tent focus on mar­ket require­ments, Man­ag­ing Direc­tor Amine Soubai has enhanced the com­pa­ny both struc­tural­ly and tech­no­log­i­cal­ly. “We have estab­lished an effi­cient organ­i­sa­tion and two strong brands, backed by excel­lent ser­vice and support.”
All mem­bers of the sales and cus­tomer ser­vice depart­ments are now one effec­tive team. They are respon­si­ble for both brands in the port­fo­lio and able to offer the best, cus­tomized solu­tion for the spe­cif­ic require­ments. “Cross-brand coop­er­a­tion, mutu­al assis­tance and coop­er­a­tion will cre­ate syn­er­gies all cus­tomers will ben­e­fit from great­ly”, Amine Soubai added.
In order to guar­an­tee con­stant high qual­i­ty, tech­ni­cal sup­port team mem­bers con­tin­ue to spe­cial­ize on their own tasks and their own brand. To remain dynam­ic, indi­vid­ual mem­bers of the mar­ket­ing depart­ment will con­tin­ue to be respon­si­ble for their brand, dri­ven by an Euro­pean man­ag­er. At trade shows, TSC Auto ID Tech­nol­o­gy EMEA GmbH will con­tin­ue to present itself as com­pre­hen­sive solu­tion provider with a com­plete spec­trum of prod­ucts and services.