Emerging confidence to fragile optimism

With the hope­ful imagery of bright and opti­mistic col­ors in prod­uct pack­ag­ing, Milliken’s Col­orDi­rec­tion 2022 Emerg­ing Con­fi­dence offers brands a way to reflect these val­ues, and society’s new­found opti­mism, chan­nel­ing pos­i­tive con­sumer choice.
Wel­com­ing Sun­shine is a fresh yel­low that gives a bright opti­mism to your prod­uct range and a new feel to your brand. It brings the pos­i­tive warmth of morn­ings and the ener­gy of light to your port­fo­lio, lay­ing out the poten­tial for new con­sumer joy.
Sooth­ing Heat is a strong, warm orange that directs atten­tion to any prod­uct. Evok­ing the flame of a log fire or the nos­tal­gic crisp­ness of bright autumn leaves, Sooth­ing Heat reas­sures, pre­pares and energizes.
Blos­som­ing Joy is a col­or that evokes the hap­pi­ness of fresh­ly-cut flow­ers brought indoors from a sum­mer gar­den, imag­in­ing excit­ing new pos­si­bil­i­ties of pas­sion and growth. It is urgent and active, remind­ing our eyes to smile and look forward.
Radi­at­ing Rich­ness will add a sense of com­fort and depth to your col­or range for pos­i­tive prod­ucts. It is a bal­anced col­or that is less about lux­u­ry and more about self-care, inclu­sion and opti­mism for con­sumers look­ing for meaning.
Fresh­en­ing Shoots is a bright, vibrant green sym­bol­iz­ing new growth and nature com­bined. Few col­ors sug­gest life bet­ter than this, say­ing it is time to start over in an eco­log­i­cal, sus­tain­able and thought­ful way.
Con­nect­ing Lives is a col­or that brings tran­quil­i­ty, trust and peace to front and cen­ter. It reminds us that we all share our skies and waters and the feel­ings they evoke are uni­ver­sal. It’s a strong blue of togeth­er­ness, breath and clar­i­ty that sig­nals fresh­ness and pos­i­tive action.
 
With brands look­ing ahead to refresh their image and port­fo­lio to meet the grow­ing need for pos­i­tive choic­es, Milliken’s Col­orDi­rec­tion 2022 Emerg­ing Con­fi­dence range of glob­al­ly lead­ing col­orants will give your prod­ucts the eye-catch­ing con­fi­dence to sway con­sumers as they look for com­pa­nies to believe in.